About Celestea UK

Vision & Mission:

Thanks for stopping by! I'm Simeon. I want to introduce a distinctive
bio-yoga tea to the UK market. The products on the website serve as a proof of
concept, designed to evaluate consumer response and gather data for future
development. The products and pricing are temporary and will be refined based
on market feedback and verified data.

Product Concept & Quality:

The product is an adaptation of the Chakra Phytolek Tea Set initially produced
by the Bulgarian Tea Company. This organic range has been reinterpreted to
highlight specific quality attributes. The tea blend includes herbs such as rose flowers, stevia, and lavender. These ingredients are chosen for their consistent quality and flavour profile.

Geographical Advantage:

The herbs are cultivated in Bulgaria, a region with a temperate climate supporting high-quality aromatic plant growth. For example, data shows that Bulgaria has over 31% forest cover, compared with 13.5% in the UK (Forest Research, 2024; Global Forest Watch), suggesting favourable natural conditions for cultivation.

Innovative Presentation:

The tea is dried into flakes and packaged in pyramidal sachets, a format that enhances both the brewing experience and the product’s visual appeal.

Production Process:

Production occurs in Bulgaria, where my suppliers ensure that harvesting and drying are executed carefully and adhere to quality standards. Ongoing improvements drive the business, such as verifying that packaging is free from microplastics and made from sustainable materials.

Team & Partners:

I would not have done any of what you see here without the help of my family, friends and, hopefully, clients!

Radoslav Atanasov is responsible for Design;

Vasilena Kircheva is responsible for the Graphics.

Transparency & Ethical Considerations:

Transparency is at the core of my values. I believe in providing accurate, factual information about the products development, sourcing, and production processes. As the concept is refined based on consumer feedback and verified data, I remain committed to updating our offerings and practices to meet the highest ethical and quality standards.

Next Steps:

I am actively engaging with the tea and wellness communities to gather feedback. If you have any questions or suggestions, please do not hesitate to contact info@celestea.co.uk. Updates, including new packaging designs and product details, will be shared as they become available.